Pattern #01 The One-Sentence Hero

Stop guessing what converts.
Install the system.

A conversion copywriting system for your LLM. 20 psychology-backed patterns. Describe your product once. Get a full landing page.

Get the Prompt Playbook — $29 $19 Try 3 patterns free ↓

Launch price — goes up when launch ends

Works with Claude, ChatGPT, Gemini, or any LLM. No subscription. 30-day refund.

Pattern #07 Product-in-Action Hero
Build me a full landing page for Acme
Using Pattern #01: The One-Sentence Hero

Headline: Empty your inbox before lunch.

Subhead: Acme reads, prioritises, and drafts replies across all your accounts so you handle email in minutes, not hours.

CTA: Start my free trial

Processing fluency: under 8 words, outcome-focused, first-person CTA.

Using Pattern #02: The Before/After Bridge

Generating problem section with loss aversion framing...

Pattern #02 The Before/After Bridge

AI can write a landing page in 30 seconds.
The problem is what you asked it to write.

A generic prompt

"Write me a landing page for my SaaS product"

× Bland, interchangeable headline
× No psychological structure
× Reads like every other AI page
× Visitors bounce in seconds

The Prompt Playbook

"Build me a full landing page for [product]"

✓ Each section targets a specific cognitive bias
✓ 20 patterns orchestrated in the right order
✓ Output feels human, not generated
✓ Every section earns the next scroll

The difference isn't the AI. It's what you tell it. The Playbook encodes the psychology behind the best-converting pages on the web into a system your LLM can use.

Pattern #14 The 3-Step Simplifier

Install. Describe. Ship.

No templates to fiddle with. No copywriting skills required.

1

Install the system

Drop the skill file into Claude Code, paste the system prompt into ChatGPT, or use it with any LLM. Takes 30 seconds.

2

Describe your product

Tell it what you're selling, who it's for, and the core benefit. The system handles the rest.

3

Get a full landing page

The Playbook generates each section using the right psychological pattern. Full page or one section at a time. Your choice.

Pattern #18 The Feature/Benefit Flip

What's in the box

A complete system, not a pile of templates.

◆

Full page generation

Describe your product once. The system generates every section in the right order, using the right psychological pattern for each. Or target a single section when you just need a hero or a pricing page.

◎

Psychology you can learn from

Every pattern includes the cognitive bias behind it. Anchoring, loss aversion, processing fluency. The system explains what it's doing and why, so you get smarter every time you use it.

✓

Two formats, any LLM

Ships as a Claude Code skill file and a universal system prompt. Drop it into your workflow however you work. ChatGPT, Claude, Gemini, Llama. One system, every platform.

Notice something?

This page uses the patterns you're about to buy.

Every section you've scrolled past is built on a Prompt Playbook pattern. The annotations show you which one. If this page held your attention long enough to read this, the system is already working.

Scroll up and check. Then try 3 patterns for free below.

Pattern #20 The Trojan Lead Magnet

Try 3 patterns. Completely free.

Fill in your details. Watch the prompt build in real-time. Copy and use it right now.

We're giving these away because we know once you see the difference, you'll want the other 17.

Describe your product

You've already tried the patterns on your own product. The full system has 17 more.

Finish the set — $29 $19

All 20 patterns

Each one targets a specific cognitive bias. Here's what's inside.

The One-Sentence Hero

free

HEADLINES · ABOVE THE FOLD

The Before/After Bridge

STORYTELLING · PROBLEM-SOLUTION

The Social Proof Waterfall

TRUST · SOCIAL PROOF

The Anchored Price

PRICING · CONVERSION

The Objection Destroyer FAQ

TRUST · OBJECTION HANDLING

The Micro-Commitment CTA

free

CTA · CONVERSION PSYCHOLOGY

The Product-in-Action Hero

HERO SECTION · VISUAL PROOF

The Risk Reversal Stack

TRUST · GUARANTEES

The Specificity Play

free

COPY · CREDIBILITY

The Negative Space CTA

DESIGN · VISUAL HIERARCHY

The Comparison Killer

POSITIONING · COMPETITIVE

The Demo Loop

PRODUCT · VIDEO

The Exit-Intent Downsell

CONVERSION · RETENTION

The 3-Step Simplifier

STRUCTURE · PROCESS

The Urgency Frame

SCARCITY · CONVERSION

The Segment Split

PERSONALISATION · TARGETING

The Founder Note

TRUST · AUTHENTICITY

The Feature/Benefit Flip

COPY · VALUE PROPOSITION

The Mobile-First Squeeze

DESIGN · MOBILE CONVERSION

The Trojan Lead Magnet

LEAD GEN · FUNNEL

Unlock all 20 patterns — $29 $19
Pattern #16 The Segment Split

Built for people who ship

→

SaaS founders

You're building the product AND the marketing. Install the Playbook, describe your product, get a full landing page. Focus on what you're actually good at.

→

Solo creators and indie hackers

No budget for a copywriter. No time to learn conversion copywriting. One system prompt. Every landing page you ever need.

→

Freelancers and agencies

Spin up landing page copy for client after client. The system adapts to any product, any niche. Reusable on every project.

→

Marketers using AI

You already use LLMs for content. The Playbook makes the output dramatically better by adding the psychological structure most prompts miss.

Pattern #09 The Specificity Play

What's inside each pattern

Each of the 20 patterns includes: the cognitive bias it targets, when to use it, the exact structure to follow, and the output format. The system explains the psychology behind every section it generates, so you're not just getting copy. You're learning why it works.

Biases covered: anchoring, loss aversion, processing fluency, mere exposure, foot-in-the-door, mental simulation, Von Restorff isolation, framing effect, cognitive load reduction, reciprocity, and more.

Pattern #04 The Anchored Price

The maths on $19

Freelance copywriter

$500+

Per landing page. One round of revisions. Days or weeks of turnaround.

Conversion copywriting course

$200+

Weeks of study. Still need to apply it yourself. Every time.

The Prompt Playbook

$19

20 patterns. Unlimited pages. Instant results. Yours forever.

Less than the cost of lunch. Reusable on every landing page you ever build.

Freelance copywriter Conversion course Generic AI prompts Prompt Playbook
Price $500+ per page $200+ Free $19 one-time
Speed Days to weeks Weeks to learn, then hours Minutes Minutes
Quality High (varies by writer) High (if you apply it well) Low — generic, interchangeable High — structured by pattern
Reusability Pay again every time Manual effort each page Reusable but still generic Unlimited pages, forever
Psychology depth Depends on the writer Deep (if you finish it) None 20 cognitive biases, built in
Pattern #08 The Risk Reversal Stack

Zero risk. Seriously.

💰

30-day money-back guarantee

Don't like the system? Full refund, no questions, no hoops.

♾️

Yours forever

One purchase. No subscription. No expiry. Use on every project you ever launch.

⬆

Free updates included

When AI models evolve, the system evolves with them. Every future update at no extra cost.

⚡

Instant access

No waiting. Pay, and the full system is yours in under 60 seconds.

What happens after you buy

1

Download

Get your skill file and system prompt. Instant, no waiting.

2

Install

Drop the file into Claude Code or paste the prompt into any LLM. 30 seconds.

3

Generate

Describe your product. Get your first full landing page in minutes.

Pattern #06 The Micro-Commitment CTA

Pick your licence

One purchase. Yours forever. No subscription.

Launch pricing — locks in when you buy, before it goes up

For individuals

Solo

One seat. Personal use.

$29 $19 one-time
  • ✓ 20 psychology-backed patterns
  • ✓ Full page and section modes
  • ✓ Claude Code skill file
  • ✓ Universal system prompt
  • ✓ Psychology breakdowns included
  • ✓ Interactive pattern browser
  • ✓ Pre-launch conversion checklist
  • ✓ All future updates included
  • ✓ 30-day money-back guarantee
Get the Prompt Playbook

Instant access · 1 seat · 30-day refund

Pattern #17 The Founder Note

Every AI landing page I generated read like a LinkedIn post. "Unlock your potential." "Seamless integration." Absolute drivel.

The pages that actually converted? They used specific psychological patterns. Anchoring before the price. Loss framing before the CTA. Processing fluency in the hero. Not tricks. Cognitive science applied to copy.

I kept feeding these patterns into prompts manually. Every single time. So I packed all 20 into one system prompt and stopped repeating myself.

This page was written with it. That's the whole pitch.

Steve

Pattern #05 The Objection Destroyer FAQ

Questions you're probably asking

Pattern #10 The Negative Space CTA

Your next landing page deserves a better system.

Get the Prompt Playbook — $29 $19

Launch price — goes up when launch ends

$19 · one-time
Get 20 Prompts